Having evaluated over 14,000 product ideas, we have a clear understanding of the ingredients necessary for the commercial success of a product. Our evaluation includes the following areas of consideration:

Area One: Patentability
Area Two: Prior Art
Area Three: Benefits
Area Four: Cost of Manufacture


Patentability:

In order for your product to be licensable, it must first meet the minimum criteria for patentability: fall into at least one statutory class, and be useful, non-obvious and novel.

Though we do not render legal opinions regarding patentability, we can save you the expense of hiring a professional search service and obtaining a legal opinion ($500-$1,000) when your product is clearly lacking in one of the above requirements.

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Prior Art:

About 50% of the ideas we evaluate are found to already exist in the marketplace or in the patent literature. A quick search usually finds these obvious conflicts, as well as identifies similar products and patents in the field of your invention. This information is essential to helping you understand and articulate what makes your invention unique, as well as how it might be improved.

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Benefits:

In order to successfully license your invention, it must do one of two things--save your licensee(s) money (e.g., by lowering production costs), or make them more money through increased sales. To do either of these things, your invention MUST offer significant advantages over the competition in order to be given even a cursory look by a potential licensee.

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Cost of Manufacture:

The benefits your invention provides must justify its cost of manufacture. In other words, if consumers would be willing to pay $10 for your product, but its manufacturing costs translate to a retail price of $100-you guessed it, no one will buy it. The difference between the perceived value of your invention (what consumers are willing to pay) and its actual production costs must be large enough to generate significant profits.



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