A common mistake of many inventors is to proceed with the development and patenting of their idea before a comprehensive market analysis has been conducted. Is the market large enough to interest a potential licensee? Can the product be manufactured cost effectively enough to compete in the marketplace? What regulatory standards must the product adhere to? The answers to these and other questions invariably uncover important considerations that can help guide your development efforts, gauge the product's likelihood for success, and ultimately form the basis of your sales materials.

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