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Idea Selection |
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Industry experts recognize that successful product development begins with an understanding of consumer needs. Most companies use questionnaires, focus groups and other market research tools to acquire this information, yet these methods can be costly and are limited by sample size. Lucid Designs' products represent the best solutions to needs expressed by over 53,000 consumers world-wide. Our licensees are the beneficiaries of these consumers' collective experience, as well as their creative solutions to the problems they encounter.
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